Detroit Auto Show 2015 Surprise

Detroit Auto Show 2015 Surprise
IHS Automotive predicts that by 2020 there will be 60 convertible models Buick, BMW and Alfa Romeo ostentatious display prototypes renewed.

MICHIGAN, USA (12 / JAN / 2015) .- The car lovers are ready to feel the air on their manes. That's the feeling among vehicle manufacturers, which are launching new models of convertibles at a time when many US consumers are regaining confidence in the economy and have more money to spend on expensive items thanks in part to the huge profits in the stock market.

At the Auto Show in Detroit on Monday opened to the press, Buick, BMW and Alfa Romeo flashy convertible models to try to capitalize on this renewed confidence and industry analysts believe that reach more will show. The industry consultant IHS Automotive predicts that by 2020 there will be 60 different convertible models in the United States, 15 more than last year and the highest figure since 2000, at least.

"The new models drive sales..!" said IHS analyst Stephanie Brinley, whose firm expects sales to rise 63% convertible, the 152 000 400 248 000 passed in 2020 year. Following the recession, sales of convertible sank. Automakers, realizing that it was not socially acceptable to flaunt wealth while others were having financial problems, few new models launched after the crisis.

Six years ago there were 48 models and now there are 45. When a recession forces to reduce development budgets vehicles, convertibles are the first victims, Brinley said. Today, however, with unemployment falling and the stock market and sales of luxury cars rising, automakers are seeking niches sale as convertibles to increase revenue in a competitive market. IHS estimates that sales of convertible grew nearly 9% last year.

"The fear of making consumer flaunt dead," said Michelle Krebs, senior analyst at "Everyone is returning back to Performance mode with attractive. Convertibles represent that." Prices of convertible vary from about $ 20,000 to about $ 850,000 for a Porsche 918 Spyder. The Auto Show opened to the media on Monday and public will be Saturday 17. The auto expo ends on January 25.

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